From Uruguay to Silicon Valley: My Tech Journey
The unconventional path from a small South American country to the heart of tech innovation
Max Techera
@maxtecheraWhen I tell people I'm from Uruguay, the first question is usually "Where's that?" followed by "How did you end up in Silicon Valley?"
The answer isn't straightforward—because the path never is.
Starting in a Tech Desert
Uruguay in the early 2010s wasn't exactly a tech hub. We had:
- Limited access to capital
- Few tech role models
- No established startup ecosystem
- Time zone challenges with US clients
But we also had something special: hunger.
The First Company: Learning by Failing
At 22, I founded my first tech company. It failed spectacularly. But I learned:
- Product-market fit isn't optional
- Cash flow kills more startups than competition
- Team matters more than the idea
These lessons cost me $50k and 18 months. Worth every penny.
Building a Bridge
Instead of immediately trying to relocate, I built a bridge:
Phase 1: Remote First (2015-2018)
- Worked with US clients from Uruguay
- Built a reputation in niche markets
- Saved aggressively
- Studied the Silicon Valley playbook
Phase 2: Frequent Visits (2018-2020)
- 3-month stints in SF
- Built a network
- Understood the culture
- Found the gaps I could fill
Phase 3: The Leap (2021)
- Moved permanently
- Already had connections
- Understood the game
- Ready to play at the highest level
What Uruguay Taught Me
Coming from a small market gave me superpowers:
1. Resourcefulness
When you can't raise $5M seed rounds, you learn to build with $5k.
2. Global Thinking
Small local market = think globally from day one.
3. Relationship Value
In a small ecosystem, burning bridges isn't an option.
4. Technical Depth
No huge teams means wearing all the hats.
The Silicon Valley Reality Check
The Valley isn't what Twitter makes it seem:
The Good:
- Unmatched ambition density
- Capital availability
- Network effects
- Learning velocity
The Challenging:
- Brutal competition
- High burn rates
- Echo chamber effects
- Lifestyle costs
Advice for International Founders
If you're thinking of making a similar journey:
1. Build Before You Move
- Have clients/users
- Save runway
- Create connections
- Prove your value
2. Understand the Culture
- Speed > Perfection
- Network > Resume
- Execution > Ideas
- Growth > Profit (initially)
3. Keep Your Edge
Your different perspective is your superpower. Don't lose it trying to fit in.
The Unexpected Benefits
The journey gave me perspectives I couldn't have gained otherwise:
- Empathy for international users/customers
- Ability to build global teams
- Understanding of different markets
- Resilience from the harder path
Looking Forward
Today, I'm building my third company. The lessons from Uruguay still guide me:
- Stay hungry
- Be resourceful
- Think globally
- Value relationships
The tech world is flattening. You don't need to be in Silicon Valley to build great things. But if you choose to come, bring your unique perspective—it's more valuable than you think.
From Montevideo to Mountain View, still building. Where's your journey taking you?
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