Build your Content OS — the 3 apps, in Claude Code

You saw the reel. Three things you ask Claude to build so you stop publishing and praying:

1. A competitor tracker that ranks your niche by a virality score — not by likes.
2. A hook + CTA vault built from the posts that actually broke through.
3. A dashboard of your own analytics, wired straight to your Instagram via the Meta API.

This course is the full build. You don't write the code — you paste prompts into Claude Code and it builds each app, then you connect it to your real Instagram data so it works like mine.

What makes this a system (not three chatbots)

Most people use AI to "write a caption." That's using a Ferrari to buy bread. Here, the three apps feed each other:

• The tracker tells you what's hitting in your niche.
• The vault gives you the exact hooks and CTAs that make it hit.
• Your dashboard tells you what's working in your content — with data only you can see (reach, saves, shares, watch time).

The result: authentic content, backed by real metrics.

Real receipt: I built exactly this. The tracker ranked 715 posts in my niche by virality score. The #1 post scored 157x over its creator's own average. You don't see that ordering by likes.

What you'll build

• Setup: Claude Code as a content operating system (CLAUDE.md, your data folders, the workflow).
• The keystone: connect your Instagram Business account via the Meta MCP and pull your own reels' metrics.
• App 1: a competitor tracker with a virality/outlier score and a cheap scraping stack.
• App 2: a hook + CTA vault, including transcribing top reels to capture the real spoken hook.
• App 3: a self-contained analytics dashboard, plus a "what format works best" analyzer.
• The loop: files-as-database so it compounds, a weekly review, and scheduling so it refreshes itself.

Prerequisites

• Claude Code installed (no coding experience required — you describe, it builds).
• An Instagram Business or Creator account connected to a Facebook Page (needed for your own analytics).
• Comfort pasting commands into a terminal and following steps.

Course structure

1. Introduction — what a Content OS is, the Claude Code reframe, the 3 apps and the loop
2. Setup — install, the CLAUDE.md brain, the build mindset
3. Connect your Instagram (Meta MCP) — the step nobody does
4. App 1: Competitor Tracker — rank by virality, not likes
5. App 2: Hook + CTA Vault — what hooks and converts
6. App 3: Analytics Dashboard — your real numbers
7. Make it a system — the loop, automation, and your action plan

Let's build.